What is the Small Business Masterclass?
Open to all Business Operators in Kosciusko County – Owners and Managers
Operating and growing a business is hard. You shouldn’t have to figure it all out on your own. Many small businesses struggle with 6 to 12 of the same issues causing them to struggle unnecessarily. Those businesses survive or fail when they can be thriving and succeeding.
Keith Sampson will be facilitating this Masterclass. With more than 25 years of business experience working with small businesses in different facets, consulting small businesses and owning his own businesses, he will be providing that knowledge and what he continues to learn in partnership with others in the room that also have experience to give. Together, we can all learn and grow together.
Those that attend this masterclass will walk away with action items to help their business grow and scale to the level that they desire.
When and Where is Small Business Masterclass?
Kosciusko County Chamber of Commerce building at 9 am, the third Wednesday of every month.
April 15, 2026
May 20, 2026
June 17, 2026
July 15, 2026
August 19, 2026
September 16, 2026
October 21, 2026
November 18, 2026
December 16, 2026
January 20, 2027
February 17, 2027
March 17, 2027
Small Business Masterclass
Collaboration
The wheel does not have to be reinvented over and over again. We can learn and grow together.
What You Do Not Learn in College
There is so much about business, growth, balance, people and more that is just not taught in college. This is the opportunity to learn what you do not know and share what you have learned.
Achieve Your Business Goals with the Small Business Mastercl
The Truths about Owning a Business
You will never grow without being honest with yourself. Once we do that, we can look a the truths that are not often taught in college programs, but when understood begin to unlock the potential our business can have.
Strategic Planning
This masterclass will help teach you the structure of a five year strategic plan in order to hit the goals you want to have as a business that impacts both the top line and the bottom line. You will learn the scaling aspects of it, and how it impacts net profit.
Making Better Decisions Faster
Time and profit are lost in indecision. There is value in the ability to quickly make confident decisions that we will explore by blending thought leadership and business principles.
Marketing Strategy
Everyone wants more foot traffic and activity that translates into sales. This class will deep dive into the world of "attention vs marketing." We will work together to reassess paid marketing and non-traditional marketing.
Attracting and Retaining Talent
Today's workforce market is one of the most challenging ever. With a wide range of ages, ideology and culture, how do we find the right people and how do we keep them? We will look at trends that are working and ones that creatively weed out the ones you don't want to waste your time interviewing.
Customer Experience
Customer Experience is the next evolution in marketing. If you want to memorable and earn the dollars from your potential customers, customer experience is no longer a luxury, it is a necessity. Profit is found in both experiences and novelty. We will spend time together building both.