We operate with core values that not only drive the way we do business, but the way we live.
Trident 21 Core Values & Principles
1. Building Partnerships not vendorships.
The best businesses are built on relationships not transactions. When building relationships, everything has to mutually beneficial for the long term. We will never provide a service, program or recommendation that we wouldn’t do ourselves if we were owning or operating our client’s business. This allows us to grow together.
2. Inspiring businesses through Passion and Positivity
I believe that business can be the catalyst to a happier and more fulfilling life. We are passionate about helping businesses explore this concept as well as growing their business. We will be the voice of positivity through any circumstance.
3. Employee and develop our Superpowers
We all have superpowers that allow us to achieve our maximum potential. We will use ours to help others, promote good, fight bad practices, and maximize the potential or our customers. To learn more about what your superpowers might be, click here
4. Giving without Expectations
Say “yes” whenever you can. Give to others without expectations or self-interests. When giving with zero expectations, there is no disappointment if nothing is ever reciprocated. Giving comes with no strings attached.
5. Provide an Incredible Customer Experience
The Customer Experience is the core of our business. The service we may provide is just the vehicle in how we deliver that core. An incredible customer experience separates us from the competition. Every interaction is an opportunity to make a positive memory and enhance that experience.
6. Deliver Value in all aspects at every Opportunity
Delivering Value ensures that every decision, every product, every service has the best interests of our client at heart. We strive to help our clients at every opportunity.
7. Make ourselves Accessible with Empathy
Be available. There is no question to insignificant, request to small to be available and assist. This also extends to our partner providers. Their availability along with the times of when they need to be contacted will provide an ecosphere of accessibility. Every business has its unique challenges and areas to improve. We will always be respectful to those times and give assistance if possible. Be available and ready if needed.
8. Encouraging a Growth Mindset
Every challenge or difficulty is an opportunity to grow through it. Every success is an opportunity to celebrate growth. The day you stop learning and growing, is the day you stop living.
9. Be unapologetically Authentic
Never be anyone other than who we are. Be authentic 100% of the time. If we need to adjust to meet a need that we cannot currently meet, then we will immerse ourselves in it and become an expert or we will not do it. Authenticity builds immense trust and keep us anchored in humility and passion. You can’t fake passion.
10. Build a Fan Base, not a customer base
Executing consistently on our core principles will create fans, not just loyal customers. We want our customers, our fans, to fight for us when needed as hard as we fight for them. By building a fan base, our reputation for delivering on excellence will encourage word of mouth growth, the real growth we desire.
11. Build Proactive Processes
There will always be moments when you have to react, and when we do it with excellence. Proactivity exists with clear and transparent communication, thoughtful planning, establishing proper expectations, and understanding both our market and that of our clients to the best of our abilities. Be a resource to accomplish growth and enhancing their customer experience.
12. Be a leader through Influence
Influence isn’t about how many people see what you are doing, it is about how many people are willing to do what you recommend or follow your behavior because you have earned it. Leading through influence is about understanding that the position and responsibility that we have with others provides a platform to inspire and influence behavior.